![]() You show the personal side of your brand, which helps you break the monotony of the corporate picture. In other words, by telling your story, you are building this connection and trust with your potential clients. In fact, according to studies, sharing stories with your recipients releases oxytocin, a hormone that makes them feel more connected to you. They make us feel instantly connected to the person narrating or writing the story. ![]() Your vision outlines where you aspire to be as a brand. Your mission outlines your company's objectives and how you'll get to them. The easiest way to answer these questions is through the mission and vision section of your about us page. What's the objective behind your company, your products, and every little way you handle your business? How To Write a Marketing Ebook: 15 EBook Writing Tips, Tricks, and Best Practices Here's What to Include on Your About us Page State Your Why Now that we know why they are important, what should you include in your about us page?Ī good about us page is a mix of personality, value, functionality, and personal storytelling.Ĭombining all these elements will give you a holistic about us page that tells your customers who you are, what you do, and how you do it. So yes, your about us page is significant in communicating these two things to your customers and target market. In fact, skimping on your about us page should not even cross your thoughts.Ī Customer Trust research by Shopify found that customers head to your about us page to discover and learn more about the brand and people behind the products. You have so many things you wish to say but so few ideas on how to say them.īut even the most daunting tasks need to be done. ![]() It feels like being asked to " Tell us about yourself" in a job interview in more ways than one. That said, writing an about us page is often the most daunting task for business owners. Such a page showcases personality, drive, and the mission and vision that guide an organization. The best about us page is like a window behind a company's corporate veil.
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